What’s the first thing that comes to mind when we say October? Falling leaves, pumpkin spice lattes or chunky scarves, if you said anything of these things you get a gold star, if you said, ‘October 6th marks World Habitat Day of course!’ you would get TWO gold stars.
Don’t get us wrong, we think pumpkin spice is VERY important, but conserving habitats is what we are here to talk to you about today, because without habitats our plants and animals wouldn't be able to survive, and we really don't want that.
So, first thing's first, quick refresher – what’s a habitat?
A habitat is a place that meets all the conditions a plant or animal needs to survive, this might be a place where lots of food is available, or somewhere that provides just the right amount of sunlight and water. Our habitats are under threat. Climate change, industrial expansion, and deforestation are putting pressure on the natural homes of wildlife everywhere.
A habitat is a home, and we certainly don’t want to leave any creature without a home.
But it's not just about wildlife - healthy habitats also help our planet. They clean our air and water, store carbon to fight climate change, and protect us from floods and droughts. When we protect nature, we’re also protecting ourselves.
As part of our partnership with WWF, the money we donate goes to support some vital habitat conservation programmes such as protecting the Amazon, one of the most biodiverse places on Earth! So, grab your PSL, or other cosy drink of choice and let’s get into it!
WWF’s Amazon Conservation Project
Did you know the Amazon is home to 10% of all known species on Earth? Plants, animals, 47 million people (including 2 million Indigenous people), and a biodiversity so wild, scientists are still discovering new species every couple of days.
It’s also massive. Like, 28 times bigger than the UK massive. With nearly 400 billion trees and a carbon storage system holding up to 200 billion tonnes of the stuff, the Amazon is one of the planet’s best weapons in the fight against climate chaos.
But – and it’s a big but – we’re chopping it down. At the rate of 5 football pitches a minute. For cattle. For crops. For roads. For mining. For stuff that doesn’t grow back. We’ve already lost 17% of the rainforest (aka an area the size of France), and if we hit a certain tipping point? The whole ecosystem could collapse. No more rainforest. No more carbon sink. No more home for jaguars, frogs, or the millions of people who rely on it.
That’s why we support WWF’s conservation work in the Amazon. They’re not just protecting trees (although, fair play that they do). They’re fighting fires, rescuing animals, and supporting Indigenous communities who’ve protected this land for generations. Because when the rainforest burns, it’s not just trees going up in smoke – it’s homes, habitats, and the future of the planet.
Whether it’s protecting iconic places like the Amazon, restoring habitats here in the UK, or working with communities around the world, WWF is tackling the root causes of nature loss and climate change – and we stand with them.
To find out more about WWF’s work in the Amazon, or to join us in supporting them follow this link.
Cheeky Panda commits to donating £30,000 to WWF-UK from the sale of Cheeky Panda products between 1st April 2023 and 1st April 2026. WWF-UK is registered as a charity in England and Wales (Charity No. 1081247) and in Scotland (SC039593).
