The UN defines "sustainable" as something that is “meeting the needs of the present without compromising the ability of future generations to meet their own needs”.

This is the definition we use, too, and we seek external certification from trusted international bodies to prove our claims, so you can judge our impact for yourself. So we thought we’d gather it all in one easy-to-access page. And here it is!

Sustainable bamboo claims

• Verified 100% bamboo by Which?
• FSC certified: FSC License Code: C171628
• Bamboo grows faster than trees : Scurlock, J. M. O., Dayton, D. C., & Hames, B. (2000). Bamboo: An overlooked biomass resource?. 19(4), 229–244. 
• Bamboo carbon capture & oxygen release: INBAR (International Bamboo and Rattan Organization); Song, X., Zhou, G., Jiang, H., Yu, S., Fu, J., & Li, W. (2011). Carbon sequestration by Chinese bamboo forests and their ecological benefits: assessment of potential, problems, and future challenges. Environmental Reviews, 19(NA), 418–428. 
• Bamboo grows back: Katayama, N., Kishida, O., Sakai, R., Hayakashi, S., Miyoshi, C., Ito, K., Uchida, K., Koyama, A., & Miyazaki, T. (2015). Response of a wild edible plant to human disturbance: Harvesting can enhance the subsequent yield of bamboo shoots. PLOS ONE, 10(12), e0146228. 

Best eco toilet paper claims

• Rated No.1 eco toilet roll by Good Housekeeping

Sustainability claims (other)

• Top 5% eco friendly companies in the world: This is based on being awarded an EcoVadis Gold medal in 2025

• Pads biodegradability: We are getting each element composing our pads tested for biodegradability

  • Bamboo absorbing core: SGS, Test report No. GZMR240902675401, 13th March 2025
  • Front top layer: TÜVRheinland, Test report No. 244446238b 002, 5th June 2023
  • Wrapping: TÜVAustria, Certificate No. TA8012207031, 29th September 2022
• Certified vegan by The Vegan Society: Registration No. 024505
• Certified cruelty-free by Cruelty Free International (Leaping Bunny)
• Toilet paper disintegration test: Here2Grow, Test report No. H2G210416, 21st April 2024

   

Best value claims

• "Beating both the big brand and the eco guys": This is based on cost-in use, assuming 120cm of toilet paper per bathroom trip, adjusted with +40% for 2-ply products.

Based on e-commerce, publicly available data in August 2025. This information will be updated regularly.

Health claims

• Bamboo is hypoallergenic: Xi, L., Qin, D., An, X., & Wang, G. (2013). Resistance of natural bamboo fiber to microorganisms and factors that may affect such resistance. BioResources, 8(4), 6501–6509; Raru Aliona, Florea‑Burduja, E., Irovan, M., & Farîma, D. (2022). BAMBOO FIBER ANTIBACTERIAL EFFECT (A REVIEW). Annals of the University of Oradea: Fascicle of Textiles, Leatherwork, 22*(1), 71–76.
• Tested PFAS free:
  • Toilet tissue, white and brown variation: SGS, Test report No. 5037328-CH01-SD, 24th April 2023
  • Facial tissue, balsam tissue, dry wipes: SGS, Test report No. 5146493-CH01, 16th February 2024
  • Straws: SGS, Test report No. GZHL2309031126CW, 15th September 2023 
    
• Dermatologically tested
  • Toilet paper: SGS, Test report No. SHCPCH190807660-2, 12th September 2019
  • Facial tissues: SGS, Test report No. SHCPCH190807660-1, 12th September 2019
  • Nappies: SGS, Test report No. SHCPCH200605882, 8th July 2020
  • Baby wipes & handy wipes, Test report No. SHCPCH190100361, 31st January 2019
  • Antibacterial wipes, SGS, Test report No. HCPCH210708032E-1, 10th August 2021
  • Face wipes, SGS, Test reports No. SHCPCH210708032E-2, SHCPCH210708032E-3, SHCPCH210708032E-4, 10th August 2021
• Heavy metal-free pads: SGS, Test report No. CANCPCH24017672601, 19th August 2024