We make some big claims: that our tissue is soft, that it's keeping trees in forest not swirling down the loo, that it's tested, that it's better value than it looks. But talk is cheap, and "eco" claims are everywhere. So here's the evidence behind what we say: independent tests, third-party awards, and life-cycle assessments you can check.
Quality & Softness claims
- Top rated roll: A Which? Best Buy and Eco Buy, scoring 85% overall. We're the only toilet tissue brand to hold both awards.
- Best bamboo toilet roll: according to Good Housekeeping best eco toilet roll 2026 ranking.
- Soft: Scored the top 5/5 for comfort in Which?'s independent toilet-roll testing.
- 48k+ 5-star reviews: This number is checked and updated on a quarterly basis and is the sum of all 5-star reviews for Cheeky Panda across the following platforms: Amazon, cheekypanda.com, Ocado, Spark, Waitrose
- Rated Excellent on Trustpilot
Sustainability claims
- In the top 1% of the most sustainable companies in the world: based on being awarded an Eco Vadis Platinum medal in 2026.
- Over 225,000 trees saved: This is a cautious estimate, which is calculated based on the total weight of product sold since we launched in 2017, multiplied by the lowest referenced number we could find (12) for trees per ton for paper production. We will update this number every quarter.
- No trees swirling down the loo / 100% bamboo tissue: verified by Which?
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FSC certified: FSC License Code: C171628
- Tissue products: FSC 100%
- Straws: FSC Mix
- Wipes: FSC 100%
- Bamboo is a self-regenerating grass / regrows from its own roots: Dutta, S. et al. (2025) Bamboo for global sustainability: A systematic review of its environmental and ecological implications, climate action, and biodiversity contributions. Environmental reviews. 331–26
- Bamboo grows faster than trees: Chaudhary, U., Malik, S., Rana, V. and Joshi, G. (2024). Bamboo in the pulp, paper and allied industries. Advances in bamboo science, 7, pp.100069–100069.
- Bamboo forests act as a carbon sink: Song, X., Zhou, G., Jiang, H., Yu, S., Fu, J., & Li, W. (2011). Carbon sequestration by Chinese bamboo forests and their ecological benefits: assessment of potential, problems, and future challenges. Environmental Reviews, 19(NA), 418–428.
- Bamboo capture carbon and releases oxygen: Song, X., Zhou, G., Jiang, H., Yu, S., Fu, J., & Li, W. (2011). Carbon sequestration by Chinese bamboo forests and their ecological benefits: assessment of potential, problems, and future challenges. Environmental Reviews, 19(NA), 418–428.
- Verified carbon footprint: our overall carbon footprint is measured to ISO 14064, independently verified by Neutral Carbon Zone and certified NCZ Platinum.
- Lower water usage: Our independent life-cycle assessments (by L.C.D. Consulting) (page 14-17) found an 85% water use saving when comparing comparing our bamboo rolls to a UK industry-average toilet roll (17% recycled, 83% virgin wood)
- Better land usage: Our independent life-cycle assessments (by L.C.D. Consulting) (page 14-17) found a 95% land usage saving when comparing comparing our bamboo rolls to a UK industry-average toilet roll (17% recycled, 83% virgin wood)
- Lower carbon footprint: Our independent life-cycle assessments (by L.C.D consulting) found a 48.4% saving vs UK industry-average recycled toilet paper roll, when comparing against our bamboo rolls cradle-to-gate.
- Lower biodiversity impact: Our independent life-cycle assessments (by L.C.D. Consulting) (page 14-17) found a 73% lower impact to species, and 63% lower impact to human health. It also gave us a perfect biodiversity score (MSA 1) versus 0.2 for single-species managed forests.
- Voted the most sustainable brand by Which? members in 2023
- Certified vegan by The Vegan Society: Registration No. 024505
- Certified cruelty-free by Cruelty Free International (for our wipes and balsam products)
- Plastic-free packaging: see specifics for each product on the relevant product page, verified by Good Housekeeping for toilet paper
- Doesn’t clog pipes: Toilet paper disintegration test: Here2Grow, Test report No. H2G210416, 21st April 2024
Ethical & Business claims
- Bcorp
- By Women Built
- Living Wage Employer: Cheeky Panda is proud to be a living wage employer
- 100M+ rolls sold: This is based on Cheeky Panda’s total sales since we started operating in 2017. We will update this number every quarter.
Value for money claims
- Lasts twice as long: Based on our double-length toilet paper rolls having 380 sheets, vs a standard toilet roll typically counting 190-200.
- Value comparisons: Based on our double-length toilet paper rolls and using average UK consumption (around 11.4kg of toilet paper per person a year), we estimate how many rolls of each product you'd get through in a year, based on the weight of paper on each roll, then multiply by the price for each roll. That gives an estimated annual cost: what it really costs to keep the bathroom stocked using each product.
- £62 per year / 15% saving vs leading supermarket brand: the above methodology is applied to our 48-pack double-length toilet paper rolls and Andrex’ closest comparable product: 12-pack Complete Clean Megarolls, based on RRP on the brand website or tesco.com, as checked in August 2026
*Estimated annual cost: how we worked it out Illustrative estimate per person, per year, based on RRP (excluding promotions). We divided average annual usage (11.4 kg per person, Statista) by each product's paper weight per roll to estimate rolls used per year, then multiplied by price per roll. Compares value in use, not a guaranteed price — actual cost varies by usage, retailer and promotions. Products: Cheeky Panda Double Length (48-pack) · Andrex Complete Clean Mega Roll (6-pack, Tesco) · Who Gives A Crap bamboo (48-pack). Prices correct as of JULY '26.
- Delivered for free on orders £35+ and all subscriptions: as per our T&Cs
Health claims
- Unbleached (Natural Colour lines): test result
- Gently whitened: our white products are whitened with the ECF (Elemental Chlorine-Free) process, which reduces chlorine gas and environmental toxins compared to traditional bleaching methods
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Tested PFAS free / No forever chemicals
- Toilet tissue, white and brown variation: SGS, Test report No. 5037328-CH01-SD, 24th April 2023
- Facial tissue, balsam tissue, dry wipes: SGS, Test report No. 5146493-CH01, 16th February 2024
- Straws: SGS, Test report No. GZHL2309031126CW, 15th September 2023
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Kind to skin: Dermatologically tested
- Toilet paper: SGS, Test report No. SHCPCH190807660-2, 12th September 2019
- Facial tissues: SGS, Test report No. SHCPCH190807660-1, 12th September 2019
- Nappies: SGS, Test report No. SHCPCH200605882, 8th July 2020
- Baby wipes & handy wipes, Test report No. SHCPCH190100361, 31st January 2019
- Antibacterial wipes, SGS, Test report No. HCPCH210708032E-1, 10th August 2021
- Face wipes, SGS, Test reports No. SHCPCH210708032E-2, SHCPCH210708032E-3, SHCPCH210708032E-4, 10th August 2021
- Tested heavy-metal free (pads): SGS, Test report No. CANCPCH24017672601, 19th August 2024
- Bamboo is hypoallergenic: Xi, L., Qin, D., An, X., & Wang, G. (2013). Resistance of natural bamboo fiber to microorganisms and factors that may affect such resistance. BioResources, 8(4), 6501–6509; Raru Aliona, Florea‑Burduja, E., Irovan, M., & Farîma, D. (2022). BAMBOO FIBER ANTIBACTERIAL EFFECT (A REVIEW). Annals of the University of Oradea: Fascicle of Textiles, Leatherwork, 22*(1), 71–76.
