We're comparing the two closest products so it's a fair fight: Cheeky Panda Natural Colour Double Roll vs Naked Paper Unbleached Bamboo. Both unbleached, bamboo-based and plastic-free. Here's how they stack up, with the evidence

Cheeky Panda vs Naked Paper: at a glance

¹ Average UK usage is 11.4kg of toilet paper per person a year (Statista). We divide that by each product's paper weight per roll to get rolls needed per year, then multiply by price per roll (pack price/number of rolls). Illustrative estimate; actual cost varies by usage, retailer and promotions. Prices correct as of July 2026.

*PFAS-Free tested **Dermatologically tested

Certifications: Which? Best Buy + Eco Buy, B Corp, EcoVadis (top 1%), Good Housekeeping “Best Bamboo toilet roll”

Quality: what independent testing found

Cheeky Panda's bamboo tissue is a Which? Best Buy and Eco Buy, scoring 85% in Which?'s September 2025 toilet-roll test. Reviewers praised it as "wonderfully soft," dissolving effectively, and named an "Eco champion." Naked Paper's Unbleached Bamboo scored 47% in the same test.

Which?'s five-star ratings show exactly where the gap is: on comfort, Cheeky Panda scored 5/5 versus Naked Paper's 1/5. Both scored 4/5 for dissolvability, and on strength, Naked Paper actually edged ahead (4/5 to Cheeky Panda's 3/5). So it's a genuinely close call on strength, and they dissolve equally well. The difference comes down to softness, where Cheeky Panda scored full marks and Naked Paper scored the lowest possible. Add 3-ply versus 2-ply construction, and it's a comfort win backed by independent testing, not just our word.

Value: why the pricier pack is actually cheaper to use

Per-pack, Naked Paper is cheaper (£39.99 vs £53.33). But that's not what you actually spend over a year, because the rolls aren't the same size. A Cheeky Panda roll holds 203g of paper to Naked Paper's 129g.

Using average UK consumption (11.4kg per person a year), you'd get through roughly 56 Cheeky Panda double rolls versus about 88 Naked Paper rolls to use the same amount of paper. Do the maths on price-per-roll and Cheeky Panda works out at around £62 a year vs about £74 for Naked Paper (RRP), or about £56 vs £66 on subscription, so roughly 15% less. More paper per roll also means fewer roll changes and fewer deliveries. That's what "value in use" means: not the price you buy at, but what it costs you to actually keep the bathroom stocked.

Sustainability and credentials

Both toilet papers offer unbleached, plant-based, vegan, plastic-free products and are tested PFAS-free. Both brands are also certified B Corps, independently assessed on their wider impact. Credit where it's due: Naked Paper's rolls are finished in a renewable-energy-powered, B Corp-certified factory in Spain, and its packaging is tape-free and soy-ink printed.

One honest nuance on that Spanish factory: the bamboo is still pulped to bale in China first, so the finished product makes a China → Spain → UK journey, versus China → UK for Cheeky Panda, so there’s an extra leg worth being aware of.

Where Cheeky Panda pulls ahead is the weight of independent recognition: alongside the Which? Best Buy and Eco Buy, it's rated by EcoVadis in the top 1% of companies worldwide for sustainability, is Good Housekeeping approved, and its bamboo is FSC-100 certified. It's also dermatologically tested.

The honest verdict

Naked Paper has genuine strengths, including a lower headline price and rolls finished in Spain. If the cheapest sticker price is your single priority, it's a fair choice.

But on the things most people actually want from loo roll i.e. how it performs, how long it lasts, and independent proof of both, Cheeky Panda leads clearly: a Which? Best Buy and Eco Buy rated at 85% vs 47%, 3-ply vs 2-ply, more paper per roll, and a lower real annual cost¹ despite the higher pack price. That’s what we call care without compromise!