Cookie Policy

Effective Date: 01-Feb-2025 
Last Updated: 04-Feb-2025

What are cookies?

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyse what works and where it needs improvement.

How do we use cookies?

As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

Types of Cookies we use

Cookie name Cookie description Duration Provider Type
AnalyticsSyncHistory Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries 30 days LinkedIn Functional
CLID The cookie is set by embedded Microsoft Clarity scripts. The purpose of this cookie is for heatmap and session recording. 1 year Microsoft Analytics
IDE This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite 2 years Google Marketing
MR Used to collect information for analytics purposes. 6 months Microsoft Marketing
MUID Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. 1 year Microsoft Marketing
UserMatchHistory These cookies are set by LinkedIn for advertising purposes, including: tracking visitors so that more relevant ads can be presented, allowing users to use the 'Apply with LinkedIn' or the 'Sign-in with LinkedIn' functions, collecting information about how visitors use the site, etc. session LinkedIn Marketing
VISITOR_INFO1_LIVE Tries to estimate the users' bandwidth on pages with integrated YouTube videos. Also used for marketing 179 days Google Marketing
VISITOR_PRIVACY_METADATA Youtube visitor privacy metadata cookie 180 days Google Marketing
YSC Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Session Google Functional
_Brochure_session Used in connection with browsing through site. - Shopify Strictly required
__kla_id When Klaviyo’s JavaScript is enabled, the __kla_id cookie can track and identify site visitors through an auto-generated ID. This cookie can temporarily hold personally identifiable information. Once a visitor is identified, the cookie can pass their data into Klaviyo. 2 years Klaviyo Marketing
_ab Used in connection with access to admin. 2y Shopify Strictly required
_cmp_a Used for managing customer privacy settings. 1d Shopify Strictly required
_customer_account_shop_sessions Used in combination with the _secure_account_session_id cookie to track a user's session for new customer accounts 30d Shopify Strictly required
_fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 4 months Facebook Marketing
_ga ID used to identify users 2 years Google Analytics
_gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months Google Marketing
_gid ID used to identify users for 24 hours after last activity 24 hours Google Analytics
_landing_page Track landing pages. 2w Shopify Analytics
_orig_referrer Track landing pages. 2w Shopify Analytics
_s Shopify analytics. 30min Shopify Analytics
_secure_account_session_id Used to track a user's session for new customer accounts 30d Shopify Strictly required
_secure_session_id Used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected. 24h Shopify Strictly required
_shopify_country For shops where pricing currency/country set from GeoIP, that cookie stores the country we've detected. This cookie helps avoid doing GeoIP lookups after the first request. session Shopify Strictly required
_shopify_d Shopify analytics. session Shopify Analytics
_shopify_fs Shopify analytics. 30min Shopify Analytics
_shopify_ga Shopify and Google Analytics. session Shopify Analytics
_shopify_m Used for managing customer privacy settings. 1y Shopify Strictly required
_shopify_s Shopify analytics. 30min Shopify Analytics
_shopify_sa_p Shopify analytics relating to marketing & referrals. 30min Shopify Analytics
_shopify_sa_t Shopify analytics relating to marketing & referrals. 30min Shopify Analytics
_shopify_tm Used for managing customer privacy settings. 30min Shopify Strictly required
_shopify_tw Used for managing customer privacy settings. 2w Shopify Strictly required
_shopify_y Shopify analytics. 1y Shopify Analytics
_storefront_u Used to facilitate updating customer account information. 1min Shopify Strictly required
_tracking_consent Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. 1y Shopify Strictly required
_tt_enable_cookie Tracking cookie used by TikTok to identify a visitor 389 days TikTok Marketing
_ttp Tracking cookie used by TikTok to identify a visitor 13 months TikTok Marketing
_uetsid This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. 30 minutes Microsoft Marketing
_uetvid This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. 16 days Microsoft Marketing
_y Shopify analytics. 1y Shopify Analytics
ad-id Clickthroughs to Amazon websites: Noting how the user got to Amazon via this website 190 days Amazon Marketing
ad-privacy Provided by amazon-adsystem.com for tracking user actions on other websites to provide targeted content to the users. 5 years Amazon Marketing
bcookie Used by LinkedIn to track the use of embedded services. 1 year LinkedIn Marketing
bscookie Used by LinkedIn to track the use of embedded services. 1 year LinkedIn Marketing
c Used in connection with checkout. 1y Shopify Strictly required
card_update_verification_id Used in connection with checkout. 20m Shopify Strictly required
cart Used in connection with shopping cart. 2w Shopify Strictly required
cart_currency Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout. 2w Shopify Strictly required
cart_sig A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations. 2w Shopify Strictly required
cart_ts Used in connection with checkout. 2w Shopify Strictly required
cart_ver Used in connection with shopping cart. 2w Shopify Strictly required
checkout Used in connection with checkout. 4w Shopify Strictly required
checkout_prefill Used in connection with checkout. 5m Shopify Strictly required
checkout_queue_checkout_token Used in connection with checkout. 1y Shopify Strictly required
checkout_queue_token Used in connection with checkout. 1y Shopify Strictly required
checkout_session_lookup Used in connection with checkout. 3w Shopify Strictly required
checkout_session_token Used in connection with checkout. 3w Shopify Strictly required
checkout_session_token_<<token>> Used in connection with checkout. 3w Shopify Strictly required
checkout_token Used in connection with checkout. 1y Shopify Strictly required
checkout_worker_session Used in connection with checkout. 3d Shopify Strictly required
cookietest Used to ensure our systems are working correctly 1m Shopify Strictly required
customer_account_locale Used in connection with new customer accounts 1y Shopify Strictly required
customer_account_new_login Used in connection with customer authentication 20m Shopify Strictly required
customer_account_preview Used in connection with customer authentication 7d Shopify Strictly required
customer_auth_provider Shopify analytics. session Shopify Analytics
customer_auth_session_created_at Shopify analytics. session Shopify Analytics
customer_payment_method Used in connection with checkout. 1h Shopify Strictly required
customer_shop_pay_agreement Used in connection with checkout. 20m Shopify Strictly required
discount_code Used in connection with checkout. session Shopify Strictly required
dynamic_checkout_shown_on_cart Used in connection with checkout. 30min Shopify Strictly required
hide_shopify_pay_for_checkout Used in connection with checkout. session Shopify Strictly required
identity-state Used in connection with customer authentication 24h Shopify Strictly required
identity-state-<<token>> Used in connection with customer authentication 24h Shopify Strictly required
identity_customer_account_number Used in connection with customer authentication 12w Shopify Strictly required
keep_alive Used in connection with buyer localization. 2w Shopify Strictly required
li_sugr Used to make a probabilistic match of a user's identity outside the Designated Countries 90 days LinkedIn Marketing
lidc Used by the social networking service, LinkedIn, for tracking the use of embedded services. 1 day LinkedIn Marketing
localization Used in connection with checkout. 2w Shopify Strictly required
login_with_shop_finalize Used in connection with customer authentication 5m Shopify Strictly required
master_device_id Used in connection with merchant login. 2y Shopify Strictly required
order Used in connection with order status page. 3w Shopify Strictly required
pay_update_intent_id Used in connection with checkout. 20m Shopify Strictly required
preview_theme Used in connection with the theme editor session Shopify Strictly required
previous_step Used in connection with checkout. 1y Shopify Strictly required
profile_preview_token Used in connection with checkout. 5m Shopify Strictly required
remember_me Used in connection with checkout. 1y Shopify Strictly required
secure_customer_sig Used to identify a user after they sign into a shop as a customer so they do not need to log in again. 1y Shopify Strictly required
shop_pay_accelerated Used in connection with checkout. 1y Shopify Strictly required
shopify-editor-unconfirmed-settings Used in connection with the theme editor 16h Shopify Strictly required
shopify_pay Used in connection with checkout. 1y Shopify Strictly required
shopify_pay_redirect Used in connection with checkout. 1 hour, 3w or 1y depending on value Shopify Strictly required
signed_in Used in connection with Shop login. 1y Shopify Strictly required
source_name Used in combination with mobile apps to provide custom checkout behavior, when viewing a store from within a compatible mobile app. session Shopify Strictly required
storefront_digest Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. 2y Shopify Strictly required
test_cookie This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies. 1 year Google Functional
tracked_start_checkout Used in connection with checkout. 1y Shopify Strictly required
unique_interaction_id Shopify analytics. 10min Shopify Analytics
user Used in connection with Shop login. 1y Shopify Strictly required
wpm-test-cookie Used to ensure our systems are working correctly. session Shopify Strictly required

Manage Cookies

You can change your cookie preferences any time by clicking the cookie button in the bottom left hand of the screen. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using any other web browser, please visit your browser’s official support documents.