¹ Illustrative estimate based on RRP (excl. promotions): average annual usage (11.4kg per person, Statista) ÷ paper weight per roll = rolls per year, × price per roll (price per pack / rolls per pack). Compares value in use, not a guaranteed price. Prices correct as of August 2026.

Quality: what independent testing found

Cheeky Panda's bamboo is a Which? Best Buy and Eco Buy, scoring 85% in Which?'s September 2025 toilet-roll test; Who Gives A Crap's bamboo scored 66% and isn't a Best Buy. But the star ratings tell a more interesting, honest story than the headline:

• Comfort: Cheeky Panda 5/5, Who Gives A Crap 2/5: a decisive win for Cheeky Panda
• Strength: Who Gives A Crap 4/5, Cheeky Panda 3/5: Who Gives A Crap is slightly stronger
• Dissolvability: Who Gives A Crap 5/5, Cheeky Panda 4/5: Who Gives A Crap dissolves slightly faster

So it's genuinely close on strength and dissolvability and the overall gap comes down to comfort, where Cheeky Panda scored full marks and Who Gives A Crap scored near the bottom. If a soft, comfortable roll matters most to you, Cheeky Panda is the clear pick.

Value: the pricier pack that's cheaper to use

Per pack, Who Gives A Crap is cheaper (£48 vs £53.33). But that's somewhat misleading, because the rolls aren't the same size: a Cheeky Panda roll holds 203g of paper to Who Gives A Crap's 167g.

Using average UK consumption (11.4kg per person a year), you'd get through roughly 56 Cheeky Panda rolls versus about 68 Who Gives A Crap rolls per year. That works out at around £62 a year for Cheeky Panda vs about £68 for Who Gives A Crap on RRP. So by using Cheeky Panda, you would spend roughly 9% less. And because Who Gives A Crap has no ongoing subscription discount (only an offer off the first box), a Cheeky Panda subscription (~£56/year) is around 18% cheaper to keep the bathroom stocked. So, even at the same £1.00 per roll, Cheeky Panda costs less over a year, because each roll simply lasts longer.

Sustainability, credentials and giving back

Both brands take this aspect of their business seriously, and each has a genuine strength worth knowing about.

One practical, everyday difference is packaging: Who Gives A Crap wraps every roll individually in paper, while Cheeky Panda doesn't, so there's less packaging material overall, and no unwrapping each one.

Who Gives A Crap's headline is its charitable model: it donates 50% of its profits to sanitation and clean-water projects, verified through its B Corp certification. 

Where Cheeky Panda pulls clearly ahead is proof and reassurance. It's the only one of the two to be a Which? Best Buy and Eco Buy (85%), it's rated by EcoVadis in the top 1% of companies worldwide for sustainability, it's Good Housekeeping's "Best Bamboo Toilet Roll", and it's both dermatologically tested and tested PFAS-free, none of which Who Gives A Crap publishes. We think that when something touches sensitive skin every day, that kind of independent scrutiny counts for a lot, don’t you? 

The honest verdict

Ask most people what they want most from toilet paper, and the answer is: softness is the top thing to look for. And that's exactly where Cheeky Panda wins clearly: a full 5/5 for comfort in Which?'s testing to Who Gives A Crap's 2/5, plus it’s an overall Best Buy and Eco Buy (85% vs 66%).

Who Gives A Crap has real strengths too: a slightly stronger, faster-dissolving roll, and a charity model that gives half its profits to sanitation.

But on the thing that matters most in the bathroom, plus value and independent proof, it isn't close. Cheeky Panda gives you more comfort, more value and more independent proof, but if your heart's set on the charity model, Who Gives A Crap earns its name.