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From the Bottom Shelf to Launching 4ply with Waitrose
From the Bottom Shelf to Launching 4ply with Waitrose

CEO Julie Chen shares how Cheeky Panda grew from a bottom-shelf challenger brand to earning four facings and launching premium 4ply Quilted Soft at Waitrose, a milestone in retail trust and innovation.

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Big Wins. Small Swaps.
Join The Bamboo Revolution
Big Wins. Small Swaps.
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White cloud shaped label over a bamboo forest background reading The Cheeky impact report 2023-24
Be More Panda Join The Bamboo Revolution
Impact Report 2023-24
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