We’ve had some big moments recently. Nothing flashy, just solid proof that better choices are catching on.

First up, our cheeky rebrand took home Eco-Friendly Pack of the Year at The Grocer New Product and Packaging Awards. A nod to the fact that looking good and doing good don’t have to be at odds.

Our Silky Soft Double Rolls are now officially a Which? Best Buy. Strong, soft, and now also award-winning. We’ve also been named an Eco Champion, which feels pretty spot on.

And maybe the biggest news of all… Tesco and Morrisons have joined the bamboo revolution! That means millions of people can now switch to tree-free toilet paper in their regular shop. No hassle. No compromise. Just a smarter everyday swap.

We love trees. That’s why we don’t wipe with them. Bamboo grows up to 91cm a day, regenerates all on its own, and makes seriously good toilet roll. Nature nailed it. We just rolled with it.

Wipe responsibly. Be more panda.