Ever found yourself having to top up your loo roll much more often than you thought you would? 

When it comes to toilet paper, “best value” doesn’t always mean the cheapest pack on the shelf. True value comes from a balance of cost, comfort, performance, and sustainability. In other words, how much use you actually get for every pound spent.

Many UK households are rethinking what value means in everyday essentials. A cheaper roll might seem like a good deal upfront, but if it’s thin, rough, or breaks easily, you’ll end up using more — and spending more — over time. On the flip side, a slightly higher-priced, stronger, longer-lasting roll can reduce usage and waste, stretching each roll further and saving money in the long run.

When you weigh performance, longevity, and impact together, the question isn’t just “what’s cheapest?” — it’s which toilet paper offers the best value overall.

How to measure toilet paper value

1. Cost per sheet vs. cost per wipe

Most shoppers judge toilet paper by cost per roll or cost per sheet — the traditional way brands list value. But this metric can be misleading. Sheets vary in size, thickness, and ply, meaning two rolls with the same sheet count can perform very differently. A cheaper roll might have more sheets, but if they’re thin or tear easily, you’ll need to use more per visit — driving up your true cost.

A more realistic way to measure value is cost per wipe. This reflects how many sheets you actually use each time, factoring in strength, softness, and absorbency. Higher-quality rolls, like Cheeky Panda’s bamboo toilet paper, are denser and stronger. That means you need fewer sheets to do the same job — reducing total usage and improving long-term value.

In short, the best toilet paper isn’t just the one with the most sheets, but the one that lasts longer because it performs better.

2. Rolls, plies, and sheet count: what matters most

When comparing rolls, there are three main factors that determine how long they last and how much value they deliver:

• Sheet count: More sheets per roll usually means better value (that’s why we launched a double-length roll!).
  

• Ply: This refers to the number of layers in each sheet. Two-ply is the standard, but Cheeky Panda bamboo toilet rolls offers three-ply bamboo paper for a softer, stronger feel that reduces overuse.
  

• Fibre quality and density: Denser, high-quality fibres (like bamboo) create a roll that compresses less and feels thicker. This improves absorbency and helps each roll go further.

In practice, a premium bamboo roll may cost slightly more upfront but deliver more wipes per roll, better comfort, and fewer replacements — the real definition of value.

Does eco toilet paper cost more?

It’s a common myth that eco-friendly toilet paper costs more, but when you look beyond the shelf price, Cheeky Panda’s Double Length Rolls prove that sustainable can also mean smart value.

Each Cheeky Panda bamboo toilet roll contains 380 sheets (twice as much as a standard supermarket roll!) giving you more wipes per roll and the lowest cost per use among leading UK brands. Since our sheets are bigger than most, and bamboo fibres are naturally denser, softer, and stronger, you need fewer sheets per visit, helping every roll last significantly longer, leading you to save up to 30% compared to the leading supermarket brand.

Plus, if you buy your bamboo toilet paper through a Cheeky Panda subscription, you will save an extra 10%. Not to forget, every roll is FSC® 100% bamboo, plastic-free, and B Corp™ certified, so you get genuine sustainability with no compromise on quality or value.

So, does eco toilet paper cost more? Not when it’s Cheeky Panda Double Length Roll — the UK’s most efficient, long-lasting, and affordable bamboo toilet paper.

Durability and performance: why long-lasting rolls save money

When it comes to toilet paper, durability directly affects value. The strength of the fibres, number of plies, and quality of sheet design all determine how much you actually use and how quickly a roll runs out.

Cheaper rolls often save money by using thinner, lower-density fibres or 2-ply construction, which means each sheet absorbs less and tears more easily. As a result, you need to use more paper per visit. In fact, independent testing shows that 2-ply rolls can use up to 40% more paper than a 3-ply alternative. That’s why budget rolls disappear faster, even if the price tag looks smaller at first.

By contrast, Cheeky Panda bamboo toilet rolls are made with 3-ply, densely woven bamboo fibres. Bamboo is naturally stronger and more absorbent than traditional wood pulp, giving each sheet better performance with less bulk. The result: you use fewer sheets per wipe, and each roll lasts noticeably longer — especially in our Double Length format (with a huge 380 sheets per roll).

That added durability doesn’t just save money; it also cuts waste. Longer-lasting rolls mean fewer cardboard cores, less packaging, and fewer transport emissions per use. So you’re not only spending less over time — you’re also reducing your environmental footprint with every roll.

In short, investing in a high-quality, long-lasting bamboo roll like Cheeky Panda is one of the simplest ways to make your bathroom routine smarter, more sustainable, and more economical.

Comparing popular UK brands on value

Based on RRP for Andrex Complete Clean (24-pack) and Sainsbury’s Super Softer (9-pack)

Final verdict: the best-value toilet paper in the UK

The best-value toilet paper isn’t just the cheapest — it’s the one that delivers more wipes per roll, less waste, and genuine eco credentials. Real value comes from products that last longer, perform better, and reduce both cost and environmental impact over time.

By that measure, Cheeky Panda bamboo toilet paper leads the UK market. Each Double Length Roll offers 380 premium 3-ply sheets, providing exceptional softness, strength, and longevity. With a verified low carbon footprint, plastic-free packaging, and FSC® 100% bamboo sourcing, it combines comfort, sustainability, and cost efficiency in a way that outperforms most standard or recycled alternatives, even supermarket own brands.

If you want toilet paper that’s better for your home, your wallet, and the planet, Cheeky Panda is the natural choice — offering the best long-term value of any toilet roll in the UK.

Explore the full range:

• Bamboo toilet paper

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