This July, you might spot an oversized panda cycling through the streets, delivering something surprisingly simple: bamboo toilet roll and pocket tissue.
It's all part of our plastic free July campaign, "This Panda Gives a Sheet."
Yes, it's a cheeky play on words. But behind the smile is a serious message about caring for people, families, and the planet we all share.
Giving a Sheet, One Sample at a Time
At Cheeky Panda, we believe the best way to understand the difference bamboo tissue can make is to experience it yourself.
That's why on July 8th we're taking our panda on the road and handing out free samples across London. Whether you're commuting, shopping, or enjoying a summer day out, you may find our panda delivering a sheet, or a whole lot more.
We want people to feel the softness, see the quality, and discover that choosing bamboo product doesn't mean compromising on comfort.
Because when you try Cheeky Panda, you'll quickly realise that bamboo isn't the alternative anymore. It's simply a better way forward.
But More Importantly, We Give a Sheet
The campaign slogan may raise a smile, but the sentiment behind it couldn't be more genuine.
We care deeply about what families bring into their homes every day.
Traditional toilet tissue relies heavily on virgin wood pulp, contributing to deforestation and the loss of natural habitats. Bamboo offers a smarter alternative. It's one of the fastest-growing plants on Earth, regenerates naturally, and requires far fewer resources to thrive.
By choosing bamboo, we're helping reduce pressure on forests while creating products that are naturally soft, strong, and gentle.
Better for Families
Giving a sheet also means caring about people's health and wellbeing.
Our 100% bamboo tissue products are designed with families in mind. They're made without the need for de-inking chemicals often associated with traditional recycled paper production and have been tested PFAS free, creating a product that's gentle on sensitive skin while delivering the performance households expect. Plus, our double length rolls are long lasting, reduce the need to replace rolls often for busy households.
Sustainability Without Sacrificing Quality
For too long, consumers have been told they need to choose between sustainability and performance.
We don't believe that.
Our mission has always been to create products that are:
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Soft and comfortable for everyday use
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High quality and dependable
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Don’t rely on cutting down forests
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Great value for families
Bamboo allows us to deliver all four.
That's why more households are making the switch and discovering that small choices can have a meaningful impact.
Join the Movement This July
This Panda Gives a Sheet is more than a sampling campaign.
It's an invitation to rethink an everyday product that most of us rarely question.
So if you see our panda out and about this summer, come and say hello. Grab a sample. Take a sheet.
And discover why we give a sheet—and why we give a sh*t.
Follow Cheeky Panda on social media throughout July to see where the panda will be appearing next and join the conversation using #ThisPandaGivesASheet.
