We are THRILLED to have been voted one of the top 10 sustainable brands in the UK! Impact Research Ltd conducts a bi-annual Great Green Sustainability study to understand how the public feels about different topics such as the environment, and climate change. It also investigates public perception of major brands regarding sustainability, including the level of familiarity with, and trust in sustainability claims!
Within the study, brands are scored between 0 (lowest) to 100 (highest) based on how they are viewed in terms of being sustainable, ethical, socially responsible, and financially responsible. The study investigated 130 major brands across the UK, and we are proud as punch to say we ranked 9th beating some major brands such as Lush, Innocent and Waitrose.
The respondents identified us as an environmentally friendly brand with strong ethics, they were also familiar with our commitment to reducing plastic waste and using ethically sourced materials - out of all the top 10 brands we actually score the highest (alongside our friends at Linda McCartney) in this category.
The majority of respondents understand our environmental commitments and think we have a clear environmental agenda - woohoo.
We are proud of the good, and we aren't afraid of the bad - the report showed us that we need to work harder on our awareness, as lots of you lovely lot aren't too sure about our charity work or community initiatives, so this is our promise that we will be better at letting you know what we are up to behind the scenes!
This good news follows shortly after Which? subscribers voted The Cheeky Panda as the leading sustainable brand! It feels like bragging now but this year we ALSO won the Sustainability Entrepreneurs of the Year award at The Great British Entrepreneur Awards.
It is amazing to know our commitment and dedication to sustainability is recognised nationwide and we will continue to work harder for our people and the planet.
Is it possible to top this in 2024?! We think so, you’ll have to follow along to find out!
To read the full Great Green Sustainability Study report click HERE.