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Our Story

The Cheeky Timeline
CHEEKY MILESTONES
Keep scrolling to see our cheeky history!

1st Jan 2016

Cheeky Panda is born!
Cheeky Panda is born!

2019

Cheeky Panda becomes a BCorp (before it was cool)
Cheeky Panda becomes a BCorp (before it was cool)
 Ocado
 Waitrose
 Boots

By 2021

Secured listing with Waitrose, Boots, Ocado

2023

Voted no.1 most sustainable brand by Which? members
Voted no.1 most sustainable brand by Which? members
 Cheeky Panda logo
 Andrex logo green
 Kleenex logo green

2024

Outsold Andrex and Kleenex on Amazon Prime Day

2025

Expanded our range to include Femcare by launching UK's first patent pending bamboo core pads
Expanded our range to include Femcare by launching UK's first patent pending bamboo core pads

2025

200,000 Trees Saved!
200,000 Trees Saved!
Bamboo super hero in Chinese Bamboo forest

Bamboo, loo rolls, and one cheeky idea that actually worked

Cheeky Panda started with a simple question: Why the hell are we still making toilet paper out of century-old trees?

It’s 2016. Andy Murray’s just won Wimbledon, Bake Off is still on the BBC, and everyone’s out hunting Pokémon like it’s a full-time job.

Julie Chen and Chris Forbes, Cheeky Panda's co-founders, wearing the brand's signature panda hat

Meanwhile, married duo Julie & Chris are getting gloriously lost in South-East Asia—where, in between adventures, they stumble across mountains of bamboo.

Not a little. A LOT. It’s everywhere. And barely anyone’s using it, despite the fact it grows back super fast after it’s chopped down.

So they roll with it—literally. They turn that bamboo into toilet roll. 

Not just any toilet roll. Better toilet roll. Softer. Stronger. Nicer to your wallet. And to our planet.

That’s how Cheeky Panda is born. 

Group of people dancing in a room with 'Cheeky Come Dancing' text overlay

Fast forward: A brand, a movement, and a whole lot of tree-free bums, faces, hands…

Much like bamboo, the Cheeky team grew fast. Oh—and baby Leo showed up. He’s small, loud, and (naturally) took over quality control.

Now here we are, shaking up the industry.

Our goal? Less waste. More impact. A planet that isn’t falling apart. We’re doing it for Leo, for your family, and—honestly—because it’s just common sense.

Today, we’ve taken bamboo beyond the loo, tackling single-use wherever it lurks. Think period pads, face wipes, nappies, and more.

Our mission? Replace the disposable with the renewable.

We’re here to make bamboo mainstream. From bathroom shelf to nappy bag, we’re leading the bamboo revolution—and we’re just getting started!

From Wild Idea to Real Impact

We started with one big question and a mountain of bamboo. Now we’re making serious moves for the planet.