Love Naked Paper? You'll prefer this.
Still unbleached. Still plastic-free. Just softer, stronger and longer-lasting.Loved by 38,000+ Cheeky customers
Compare unbleached toilet paper options
Two eco-friendly toilet rolls. One noticeably softer experience. We've compared key features for Cheeky Panda and Naked Paper based on publicly available information to help you choose what works best for your family.
| What do you care about? | Cheeky Panda | Naked Paper |
|---|---|---|
| Unbleached | ✔ | ✔ |
| Plastic-free packaging | ✔ | ✔ |
| Softness & Comfort (Which? comfort rating†) |
★★★★★ "Best Buy" & "Eco Buy" | ★☆☆☆☆ |
| Paper per roll‡ | 3 ply, 380 sheets per roll = 78% more usable paper! | 2 ply, 320 sheets per roll |
| Product compared | Unbleached double-length toilet roll | Unbleached toilet roll |
UNBLEACHED TP DOESN'T HAVE TO FEEL ROUGH
Unbleached toilet paper that feels like a compromise? Not on our watch. According to Which?’s independent panel, Cheeky Panda bamboo toilet paper is “exceptionally comfortable”, with testers highlighting how smooth it feels — matching leading brands on comfort while outperforming other bamboo and challenger brands.
Why settle for less when you can have 5★ comfort?
UNBLEACHED TP DOESN'T HAVE TO FEEL ROUGH
Unbleached toilet paper that feels like a compromise? Not on our watch. According to Which?’s independent panel, Cheeky Panda bamboo toilet paper is “exceptionally comfortable”, with testers highlighting how smooth it feels — matching leading brands on comfort while outperforming other bamboo and challenger brands.
Why settle for less when you can have 5★ comfort?
CHOOSE YOUR UNBLEACHED ROLL
Why Naked Paper customers switch
- • Softer, more comfortable paper
- • Still unbleached
- • Loved by the whole household, from children to guests
- • Better value and 78% more paper per roll‡
Loved by thousands of UK families
Don't just take our word for it. Unbleached. Softer. Great value. Here's what people loved most.
Ready to make the switch?
No commitment. Free delivery for orders over £35.
Sources
*Data based on RRP (excl. promotions) for Cheeky Panda 48-rolls pack (RRP £53.33, subs. price £48) and Naked Paper 48-rolls pack (RRP £39.99), as checked in June 2025 on the brands' own websites.
†Which? rating based on "Best Toilet Roll" piece (which.co.uk/reviews/toilet-roll/article/best-toilet-roll-ag78l6p13kxC)
‡Paper per roll calculated as: Sheets per roll x ply count; as measured in June 2026 Key product information: Cheeky Panda double-length bamboo toilet roll: Rolls per pack: 48; Sheets per roll: 380; Ply count: 3 ply; Composition: 100% FSC bamboo (verified by Which) Naked Paper bamboo toilet roll: Rolls per pack: 48; Sheets per roll: 320; Ply count: 2 ply; Composition: Naked Paper claims 100% FSC bamboo (but a Which? study found rolls were made from a mix of wood and bamboo fibres)
Which? bamboo fibre composition investigation, tested November 2023, published 27 March 2024
Pricing RRP excl. promotions, June 2025